Current Issue : January-March Volume : 2022 Issue Number : 1 Articles : 6 Articles
Customers are an integral part of any business; therefore, organizations have to build their customer loyalty in order to achieve long-term profitability. Supermarkets, in their efforts to achieve customer satisfaction, try to be more creative and engaged with their customers in order to get their loyalty. This study aims to explore the relationship between customer satisfaction and customer loyalty in supermarket retailers in Jeddah city, Saudi Arabia. In addition, factors affecting customer loyalty and customer loyalty programs are analyzed by conducting an empirical study. The results show the factors that encourage customer loyalty to a specific supermarket are the location of the supermarket, price, variety of products, promotion activities and membership, respectively....
Both companies and consumers are increasingly trying to minimise the negative impacts of their consumption. Factors such as sustainability and social responsibility are becoming increasingly important in consumers' purchasing decisions. With this in mind, the influence of environmental and social responsibility of companies on consumers' purchasing decisions should be analysed. In this study, an online survey involving consumers in the United States (n = 148) was conducted and statistically analysed. The results demonstrate that the performance and price of a product or service are the most important factors in the majority of consumers' purchasing decisions. In addition, more than half of the respondents were concerned about the sustainability, environmental, and social responsibility of companies in their purchasing decisions. Apart from that, consumers seem to be more aware of productrelated Corporate Social Responsibility (CSR) activities compared to service-related CSR activities. It is worth noting that the results did not differ significantly by age, gender, or household income. It can be concluded that for consumers, environmental and CSR are essential factors in their purchasing decisions, but the absence of the factors will not be exclusion criteria. Companies should also better communicate their service-related CSR activities to the consumers to increase their awareness on the matter. Future research should assess the influence of CSR activities on purchasing decisions and the way the information is relayed to the public....
Fashion as a process in which individuals, institution or society interpret underlying social values using available technology to create specific physical or non-physical forms. Globally, the fashion industry is estimated at about $1.2 trillion. A fashion capital is such society with lots of impact on the fashion industry. There are four main global fashion capitals: New York, Paris, Milan and London. New York has the largest retail sales in the United States with more than $15 billion annual sales. Paris arguably remains the fashion capital of the world since it houses the two global largest luxury and fashion groups, kering and Hennessy Louis Vuitton SE. The fashion industry in Milan has about 6000 active enterprises catering for about 37,500 employees. The value chain generated by it accounts for one fifth of the entire Milanese wealth and fashion-related manufacturing accounted for 15% of the whole manufacturing in Milan in 2013. The fashion industry in the UK was worth approximately ₤21 billion in 2012. In Nigeria however, the fashion industry is still in infancy and without proper market structures. Currently, the aggregate of productions and retails is worth about N 2 Trillion. Entrants into the industry are overcoming the lack of structure by creating their own business formation within the corporate context of the Nigerian trade scene. Consequently, there was a 29% increase in the contribution of textile, apparel and footwear production to the GDP in Q1 2014 over Q1 2013. This report concluded the big four fashion capitals which have had longer historical presence and enjoy stable structures for their fashion industries to thrive. The Nigerian fashion industry however is emerging with huge prospects for growth especially in its luxury subsection. Nigeria needs to pay attention to provision of retail structures and includes its fashion industry in government policy legislation for sustained growth and development in her fashion industry....
Over the years, past research has revealed that human nature is continuously evolving. Inevitably, this evolution is further extended to individuals’ adoption towards a new set of consumption behaviour. In the current global coronavirus pandemic (termed COVID 19), consumers are further contemplating on alternative forms of payment in pursuit of a safer method to purchase goods and services. Contactless payments, for example, have proven to provide benefits to both businesses and consumers alike, in terms of higher levels of control and convenience for consumers, and higher return on investment (ROI) for business merchants. Following this concern, this study was conducted to investigate the extent to which perceived usefulness, perceived ease of use, social influence, trust, convenience, and fear affect consumers’ attitude towards the use of contactless payment. It also aims to examine whether attitude influences consumers’ intention towards the use of contactless transactions. Using a non-probability sampling technique, data were collected from 200 respondents via online questionnaire survey distribution. A total of 185 usable data were analysed using Smart PLS 3.0 statistical software package. Several findings were established and discussed further....
The aim of this paper is to present a theoretical summary of product policy and neuromarketing, as well as to identify differences in the perception of quality and selected forms of promotion, which significantly affect the shopping behavior of Slovak consumers. The research sample consisted of 166 respondents aged from 18 to 60 years (53.6% men). The authors of this paper did not find statistically significant gender differences in the perception of satisfaction with the quality of purchased products. They did not also find statistically significant gender differences of selected forms of product promotion on consumer shopping behavior. Any organization's priority must be to create and find its place in the market and gain the favor of consumers. The result of a good product strategy is customer satisfaction which will be reflected on the organization itself....
Battery storage coupled with solar panels became a consideration after the original net metering program in California (NEM 1.0) ended and gave way to the current net metering program (NEM 2.0). Under NEM 2.0, battery storage gives customers under time-of-use (TOU) rate plans the ability to store the excess electrical energy generated by their panels during sunlight hours (when electricity usage and resale rates are low) and then use that energy in the evening when rates are significantly higher. This reduces the amount of expensive electricity that the customer would have to purchase from the grid. It is widely expected that the current net metering program in California will be replaced by a more restrictive and much less financially attractive program when NEM 3.0 goes into effect in early 2022. The impending introduction of NEM 3.0 has accelerated the rate at which homeowners are installing solar panel arrays and battery storage. In this paper we examine the economics of installing battery storage for residential customers and examine whether battery storage makes financial sense. We use public data to model the electricity bills for an average sized residential customer in southern California and examine how much money this customer can save using battery storage under the current rate plans....
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